About Us.
AmplifyIQ is a technology spin-off from Warranty Life, created to transform how insurance and protection programs are built, priced, and delivered. Warranty Life delivers full-stack mobile protection products powered by AmplifyIQ technology, proving the strength of our platform in live market environments. AmplifyIQ provides the technology backbone — the data, models, and intelligence behind those products.
The genesis of our technology came from first-hand experience in the mobile device protection industry. Customers who left often told us the same thing: “Why am I paying for something I never use?” They rarely made claims, and the flat, one-size-fits-all pricing left them feeling dissatisfied.
That sparked an idea: what if we could offer pricing based on risk? Would customers buy more? Stay longer? File fewer claims? Could such a system even be built? We didn’t know — but we set out to find out.
Launched live in 2022, the results exceeded expectations. Customers responded positively, attach rates grew, churn fell, and claims ratios improved. Today, the solution has scaled to support partners on a global level.
Backed by years of proprietary data collection, multiple patents, and extensive R&D, AmplifyIQ integrates behavioral intelligence, actuarial science, AI, and generative AI to power risk-based, variable pricing programs for mobile and beyond. We are the world’s Behavioral Intelligence engine for mobile insurance and trade-in programs, addressing major gaps in existing models and making them more powerful.
Companies with strategies to sell mobile insurance or trade-in programs benefit directly from AmplifyIQ. Each program can be implemented independently — or combined for a seamless flow that supercharges both.
Beyond the core offering, user engagement unlocks additional opportunities. With trusted partners, we bring forward new options that compound value and act as powerful multipliers.
