About Us.
AmplifyIQ is a technology spin-off from Warranty Life, created to transform how insurance and protection programs are built, priced, and delivered. Warranty Life delivers full-stack mobile protection products powered by AmplifyIQ technology, proving the strength of our platform in live market environments. AmplifyIQ provides the technology backbone — the data, models, and intelligence behind those products.
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The genesis of our technology came from first-hand experience in the mobile device protection industry. Customers who left often told us the same thing: “Why am I paying for something I never use?” They rarely made claims, and the flat, one-size-fits-all pricing left them feeling dissatisfied.
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That sparked an idea: what if we could offer pricing based on risk? Would customers buy more? Stay longer? File fewer claims? Could such a system even be built? We didn’t know — but we set out to find out.
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Launched live in 2022, the results exceeded expectations. Customers responded positively, attach rates grew, churn fell, and claims ratios improved. Today, the solution has scaled to support partners on a global level.
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Backed by years of proprietary data collection, multiple patents, and extensive R&D, AmplifyIQ integrates behavioral intelligence, actuarial science, AI, and generative AI to power risk-based, variable pricing programs for mobile and beyond. We are the world’s Behavioral Intelligence engine for mobile insurance and trade-in programs, addressing major gaps in existing models and making them more powerful.
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Companies with strategies to sell mobile insurance or trade-in programs benefit directly from AmplifyIQ. Each program can be implemented independently — or combined for a seamless flow that supercharges both.
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Beyond the core offering, user engagement unlocks additional opportunities. With trusted partners, we bring forward new options that compound value and act as powerful multipliers.
